About Us

As the song says, you can call me Al. I was born in Portugal, grew up in Brazil and came to the United States on my thirteenth birthday.  My full first name is Alcides, but to prevent all kinds of mispronunciations, it was shortened to Al early on. I had always thought that I was named after the Greek statesman Alcibiades, but as it turns out, Alcides is another name for Hercules, the divine myth hero known for his strength, courage, ingenuity and prowess – not an easy thing to live up to.

I started my career as a photojournalist and then became a corporate photographer before striking out on my own with the capable help of my wife Joanne, who handles the business and production side of things.  We offer a range of photographic services for education, advertising, corporate, technology, industrial, health care and architectural clients.  Having such a diverse client base has allowed my career to continually be challenging and fresh.  You can view samples of our commercial work at our main site at www.afpltd.com.

I enjoy experimenting with different styles and techniques.  A whole new world of possibilities and creativity opened up when I embraced digital photography at it’s inception.  Professionally, I believe in being flexible and adjusting to a client’s direction, purpose and message.  Personally, it has always been a quest about seeing and evolving.  I’ve never had a desire to exhibit any of my work, but with this blog I want to share images, ideas and exchanges relating to what has always been my passion — seeing and capturing the world from a personal or commercial perspective.

We maintain our studio in a renovated 18th century building in East Hartford, Connecticut, along with Maddie & Josie, our two Wirehaired Pointing Griffons, and a Yellow Nape Amazon parrot named Paulo.

Thanks for visiting!

Al Ferreira